The Dragon Boat Festival is approaching, how can furniture companies use "festival marketing"?

Today is June 18th, the third day of the fifth lunar month, and two days to the annual important festival of the Dragon Boat Festival. This year's Dragon Boat Festival is a bit late in comparison with previous years, but this does not seem to reduce the enthusiasm of furniture companies to make a big break in this festival. For the merchants, the current festival is not only a "remembrance day, reunion day", but also a "promotional day" for the company to drive sales.

Promotional activities have always been a marketing tool for enterprises, and the arrival of festivals has made companies more crazy to promote sales. The popular holiday promotion methods are more influential, even the amazing penetration. Usually, these festivals have not arrived yet. Each merchant has launched its own promotion to preheat the market in advance.

“No promotion or no sales” or “no festivals or no promotion” has become the current trend. Every time the festival is held, many merchants use the festival’s gimmicks to make holiday marketing, but they are full of dazzling and colorful. Promotional means, huge promotional information can easily lead consumers into a state of fatigue, so that it can not achieve the effect of corporate promotion expectations. In this regard, what should furniture companies do in order to better play the role of holiday marketing?

First of all, furniture companies must know that marketing is not just a promotion, and promotion cannot be the whole of holiday marketing. If a company wants to achieve better marketing results in festival marketing and increase sales of products, it cannot simply hope to be in the mall. Various promotional means, but to open up new holiday marketing strategies.

Secondly, furniture companies must understand that holiday marketing is not just a marketing tool that is carried out during festivals. The benefits of any marketing means are manifested in constant accumulation. The so-called dripping water is not a day's work, the marketing of the company is not a day or two will bring results, holiday marketing is the same, not a promotion on the holiday day to bring a short-term increase in sales, called holiday marketing Success. Really good holiday marketing is conducive to the long-term development of the company, not just short-term benefits.

Finally, furniture companies must think about problems from the perspective of consumers. For consumers, consumers value the quality, service, design, and even brand value added behind the product. The product promotion method based on price war will gradually be rejected by consumers and eventually eliminated by the market. . Therefore, whether furniture companies use holiday marketing or other marketing methods, they need to start with the factors that consumers care most about.

For more information on China's furniture industry, please pay attention to the official website of Xianghe Furniture City ().