Drug packaging design follows market changes

First, drug packaging must first comply with the relevant national laws and regulations

Drug packaging is directly related to the compatibility of drugs and packaging materials, as well as the stability of packaging materials during the storage period of drugs. As an integral part of drug packaging, it has been exposed in front of the mountain. At the same time as the new drug is declared, it must present the packaging form of the drug, and the quality standard of the tests, materials, and materials for the compatibility of drugs and packaging materials. . Material suppliers' licenses and other information. For example, all production drugs of Minsheng Company have built product packaging files, including: packaging forms, quality standards of used packaging materials, inspection operation procedures (SOP), archives of suppliers of packaging materials, etc.

Second, the concept of drug packaging image design changes

Drug packaging design follows the drug management law and relevant policy regulations. At the same time, how to reflect the corporate image, improve the quality of its design, and give consumers the psychological recognition ability that they can obtain is a dual attribute of drugs with drugs and commodities should be taken into account. To the problem. The previous drug packaging design formed a relatively simple, flat design frame. In addition to text, similar drugs are distinguished only by color changes, and with unobtrusive titles, it is easy to confuse. These are dwarfed by both the design and the consumer considerations in comparison with the pharmaceutical packaging of imported and joint ventures. The advanced packaging has a safety cover designed for the safety of the elderly and children's medications; it is equipped with a measuring cup that is accurate and easy to use for oral liquids; and it also stands out on the package to “place the medicine out of the reach of children” and so on. All of these provide the patient with medication safety information, but also have the efficacy of consumer psychology. To see the strengths of others and identify their own shortcomings, pharmaceutical companies should extensively solicit the views of the market and marketing departments when designing new products or changing the packaging of old products. If possible, they can ask advertising planning companies to do image design. Hangzhou Minsheng’s recent skin and mucous membrane antiseptics have completely abandoned the old design ideas in appearance design and are very rich in sensory information of the new generation. The bottles have improved the size of the liquid outlet and can control the amount of drug when used. While not contaminating the fingers.

Third, how to do OTC packaging

OTC drug packaging should be based on the scientific guidance of drugs to increase sales effectiveness for the purpose. On this basis, starting from aspects such as drug dosage, psychology of medication, and demand for medications, we will consider and design safe products for consumers, design and improve packaging, and enhance the brand image of companies and products, thus adding additional requirements. In order to better enhance the impact of the company, Minsheng has already been working on a series of products with a flagship brand that covers the company's relevance and is now being implemented.

Fourth, encountered problems and suggestions

Most of the drugs currently listed in the OTC list are old varieties that have been proven to be safe, effective, and have little side effects after long-term clinical use. According to the current regulations, no such drugs can be applied for using the “product name”. OTC drugs can be purchased directly from pharmacies or drug counters without a doctor's prescription. The type of medicine a patient buys, which brand or manufacturer produces depends on five factors: advertising, efficacy, price, packaging, and decorating. OTC drugs are old products produced by a number of companies. Advertising only drug names is equivalent to dressing other people's clothes, which is not conducive to establishing a brand image. Therefore, drug names and product names must be promoted together for public awareness. It is suggested that whether the national drug administration department can open OTC drug declaration product names at the right time. Ths