The direction of the sticker

The topic of self-adhesive labels is getting hotter and hotter in recent years. This is exactly the result of everybody finding new ways to find new profit margins when the competition in the offset printing market has become fierce. According to industry insiders, the lucrative profits of self-adhesive labels are unmatched in the printing industry. Even the thinnest supermarket-based printing labels are more generous than offset printing. Plus, any product requires labels. As for the "evidence of the body," we can think of how huge the demand and output value of the label is.
Embossing and flexo printing in foreign countries, the label industry has developed very mature, divided into Europe and the United States as the representative of the Flexo School and Japan represented by the school of India. In China, the impact and impact of these two developments belong to the middle-integration school, which includes both flexo and embossing. Therefore, people are arguing over the issue of using good flexo or embossing. The author believes that we must treat it objectively. First of all, it must be stated that flexo printing is a new type of printing developed from traditional letterpress. Therefore, the two kinds of printing have their own commonalities, and there are also stages suitable for their own development. No one can substitute them, if you insist on who is the future The direction of development is not objective. For example, many flexo printing supporters have inferred that flexo printing is the development direction of the label, based on the example of the development of flexo printing in Europe and the United States. We said that flexo printing has developed rapidly in Europe and the United States, and that embossing in Japan and Southeast Asia also has an absolute advantage. This is an indisputable fact. We should discriminately view this phenomenon, and we must go from the national geographical and cultural background to economic development. Factors to analyze: Europe and the United States advocating simplicity, habits of disposable packaging consumption, there is no disturbance of fake and shoddy goods, of course, do not require the production of sophisticated and sophisticated label packaging weeks, which also played a soft version of the speed, printing Simple features.
In Asia, due to habits and social factors, consumers are particularly vulnerable to shelf effects, attracting products with high-end, beautiful label packaging. In addition, in the application of anti-counterfeit labels, the consumer market in Asia has also taken the lead in the world. Producers must continue to use higher and newer technological means to prevent counterfeit and inferior products, which makes the prints beautiful, economic, and wasteless. The advantages of stable quality and easy-to-manage technology are highlighted and become the first choice for the Asian market.
In addition, flexo printing supporters have always emphasized environmental protection, but they seem to have overlooked one point: Embossing is not all offset printing inks. Whether it is a batch-type or full-rotation sticker printing press, UV embossing inks are used. Only UV light is used. Under the irradiation, it will be solidified and fully meet the requirements of environmental protection. The environmental protection requirements of our neighbors in Japan are strictly known in the world, and the fact that their stamping equipment has a share of more than 90% is enough to prove the environmental protection of this printing method. In addition, UV embossing has the advantages of flexible printing, irreplaceable bright colors, easy-to-color and easy-to-operate in film printing. China's label development is still in the low-end, environmental protection is not done well, but in the past two years many owners of small print equipment has begun to develop to the intermediate level, is bound to choose UV printing, in order to meet international and domestic environmental requirements.
Therefore, the key to the different performance of these two printing methods in different regions is to look at the choice of the market. China is known as the world's processing plant, plus its own vast territory and a vast printing market, which is one of the reasons why many large-scale printing companies in the world invest and build factories in China. Many large foreign label companies brought in a lot of letterpress printing machines, such as Ko-Pack, Sanki, and Iwasaki. This still shows that it is necessary to adapt to the needs of the market. In particular, it must adapt to China's unique national conditions, and it must not be blindly pursuing the pursuit of convergence with the trend regardless of the real needs of the market.
The direction of the market for labels The most important concern for investors or producers is how to print and locate customers, and the positioning of customers is the top priority. If it is a new entry into the label production field, equipment should be small, flat or round flattening, such as Nishida, Iwasaki, Labeimen, Dasheng, Taihang, and Donghai. The customer's position should generally be a small supermarket, pharmaceutical factory, food factory, electronics factory, etc., do small-volume requirements of the label is not high, the main line of text on the ground. One is to accumulate experience and capital; the other is to cultivate customers.
When there is a stable customer base and funds roll to the next level, consider buying an intermittent letterpress printing press, such as Japan's Iwasaki, Sanjo, Lintec, Taiwan's Wanhe, and Joint Arts. Wait. The advantage is that it can undertake most of the label printing without replacing the size of the roller, especially the dot network, one-color-UV drying, colorful and small investment, quick effect, the disadvantage is that the printing speed is slow. This kind of equipment has a wide range of applicable customers, and the general types of foods, cosmetics, pharmaceuticals, electronic tags and other varieties can meet the needs of small and medium-sized batches.
With small equipment and intermittent presses, the investment is quickly recovered and a stable customer base is fostered. At this time, we should begin to seek to develop large-scale customers, such as large-scale daily chemical products factory, food factory, electronic production plant, large-scale pharmaceutical factory, etc. The label is mainly based on exquisite dot patterns or special types of labels. Once you accept such large orders, you must prepare to invest in large-scale label production equipment. At this time, we must choose what type of equipment to use: If it is a label that requires exquisitely beautiful and paper film types can be applied, or a label with special effects for special purposes, we recommend using an all-rotation relief printing machine because of its speed. It is much quicker than the intermittent machine, the overlay is very accurate, the beautiful and beautiful printing can be comparable with the offset printing, the personnel requirements are simple and the extensibility is strong. Such devices are the Japanese equipments such as Ko-Pack. If the batch is large and the variety is small, the printing requirement is not too high, and the label is mainly based on paper. The flexographic printing press is recommended because it is faster than the relief printing, the printing does not need to be very elaborate, the batch is large and the variety is small, and Can reduce the error link.
The profit of the label is also increased with the product's grade, for example, the profit of the supermarket price tag may be only 10%, while the profits of the medium and high-end label with outlets are about 30%-50%, and some are even higher. . Therefore, the development direction of the label should be the pursuit of refined, special, rather than the ordinary category of "mainland", so as to occupy a place in the fierce competition.

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