Shen Dong Austria Brings Fire and Snow to the New Economic Industry, Ushering in Historical Development Opportunity Date:2015-03-13 09:32
Starting from Beijing, it takes about 3 hours to drive to Chongli County, Zhangjiakou City, Hebei Province, which is more than 200 kilometers away. The snowfall begins in mid-October every year and lasts for more than five months, attracting many snow-cows.
Although it has entered March, the snow and snow in the Wanlong ski resort here have not disappeared, and there are still many ski enthusiasts active on the ski slopes. Today, in 2015, the Capital Icy Capital New Economy and the Ideal Entrepreneurship Forum for University Students were opened. More than 200 participants from colleges and sports industries and other fields discussed the issues related to the ice sports industry. Many experts believe that the use of Beijing and Zhangjiakou joint bid to host the 2022 Olympic Winter Games, China's ice and snow industry will usher in historic development opportunities, the new ice and snow economy is quietly rising.
Ski resort in the mountains
As a famous ski resort in North China, the Wanlong Ski Resort completed in 2003 now covers an area of ​​more than 30 square kilometers, with a vertical drop of 550 meters. It has 5 snow courses of different levels and can receive up to 10,000 visitors a day.
The number of people who go skiing here has grown rapidly. It is the last two years. According to Ms. Liang, who is responsible for the snow field, after the opening of the ski resort, the annual growth rate of passenger traffic is about 15%. In the past two years, the passenger flow can be described as being crowded with people, which is an increase of 50% year-on-year. Today’s workday traffic is equivalent to last year’s holiday traffic, and holiday traffic is equivalent to the traffic volume of the Spring Festival last year. It is almost full during the Spring Festival this year.
In fact, through the east wind of Shen Dongao, there are quite a lot of ski resorts similar to the Wanlong ski resort in North China and Northeast China. As IOC President Bach said: Beijing outlines the prospects of promoting ice and snow sports to hundreds of millions of people.
Edge Town Sports Products CEO Huang Hao pointed out at the forum that policy support, bid for the Winter Olympics, and market potential are the three historical opportunities facing the Chinese ice and snow industry. In October last year, the State Council issued the "Several Opinions on Accelerating the Development of the Sports Industry and Promoting the Consumption of Sports", which listed the ice and snow project as one of the breakthroughs. It has a clear plan for the promotion of ice and snow consumption. This is a major positive news for the ice and snow sports. Huang Hao said.
In the Beijing Shendong Olympics plan, 300 million people have been put on ice and snow. This is another huge cake. The popularity of the Olympics and the enthusiasm of the masses to participate in the snow and ice movement are essential. Huang Hao said.
At the sports department level, a blueprint for the development of adolescents and reserve talents for the snow and ice movement is being brewed. It is reported that the new plan has been responsible for the division of labor and time nodes and is expected to be introduced this year.
In the winter holidays just past, some ice rinks and snow fields in the downtown area of ​​Beijing were still in the market. These ice-snow yards also cooperated with surrounding schools and kindergartens to build platforms to allow more children to take the first step in ice and snow. According to incomplete statistics, Beijing’s participation in snow and ice movements has increased by about 30% in the past winter.
Where is the new ice and snow economy?
In addition to new industrial opportunities, where is the new ice and snow economy?
Gao Peng, CEO of Beijing Houjing Investment Co., Ltd. believes that with the economic and social development, the public entertainment is presenting a diversified development trend. Ice and snow sports are more and more popular with their unique charm. In recent years, there has been an explosive growth in mass ice and snow sports. In major cities such as Beijing, Shanghai and Guangzhou, more and more artificial rinks have been opened in large-scale integrated shopping malls, and the number of social investment resorts has continued to climb. The ice and snow industry, driven by popular demand, has a huge scale that can be expected.
Take Beijing-Tianjin-Hebei as an example. If Shen Dongao succeeds, this region will have 17 million ski enthusiasts in the next few years and it is expected to generate 28 billion yuan in operating income for the ski resort. Unlike many sporting events, the industrial chain of the ice and snow industry is longer and more diverse, and there are rich derivatives in equipment, venues, events, training, and related upstream and downstream industries such as tourism, real estate, and entertainment. Gao Peng also believes that the adjustment of the current economic development structure of the ice and snow industry will also play a supporting role. In the United States, the ice and snow industry accounts for 1/3 of the sports industry's market share, which shows how big this cake is. Moreover, the ice and snow industry is green, healthy, and environmentally friendly. It can increase consumption and contains a lot of entrepreneurial and employment opportunities. Therefore, there is a huge space for this.
Venue and talent are in short supply
According to surveys, 80% of China's ski population is primary skiers, compared with 5% in Europe and the United States. Some experts pointed out that this situation means that there is a large gap in China's ice and snow sports professionals. In addition, lack of space is also a constraint factor that cannot be ignored.
The technical requirements of the ice and snow industry are high. For example, a snow driver who is responsible for sorting snow trails needs at least four or five years of training and practice to become skilled. A participant from Heilongjiang revealed that Yabuli has output thousands of professionals in the ski resort and coaches and technicians in Beijing, Hebei and other places. However, the current talent training cannot keep pace with the gap. Therefore, this year, the Heilongjiang Ice and Snow Sports Vocational College will adopt the order-based training mode for different posts in the ice and snow stadiums, hoping to alleviate the demand for talents to some extent.
Just this past winter, the national public ice-snow season was in full swing in many provinces and autonomous regions. Some ice parks and snow worlds built in urban areas have even had to expand or limit passenger flow due to too many visitors. This shows that domestic ice and snow venues are in short supply. How will the problem be solved? Wang Chunlu, director of the Mass Ice and Snow Department of the Winter Sports Management Center of the State Sport General Administration, said that now the winter center encourages all kinds of social forces to participate in the construction of ice and snow fields, and different levels of venues serve different groups of people. The newly-built ice rink of the Capital Stadium is a bid to reward investors with ice rink advertisements. The winter center only provides technical guidance and assumes operating costs such as hydropower. She said that according to Shen Dongao’s plan, the number of ice rinks and snow fields in China will increase significantly in the next few years.
Starting from Beijing, it takes about 3 hours to drive to Chongli County, Zhangjiakou City, Hebei Province, which is more than 200 kilometers away. The snowfall begins in mid-October every year and lasts for more than five months, attracting many snow-cows.
Although it has entered March, the snow and snow in the Wanlong ski resort here have not disappeared, and there are still many ski enthusiasts active on the ski slopes. Today, in 2015, the Capital Icy Capital New Economy and the Ideal Entrepreneurship Forum for University Students were opened. More than 200 participants from colleges and sports industries and other fields discussed the issues related to the ice sports industry. Many experts believe that the use of Beijing and Zhangjiakou joint bid to host the 2022 Olympic Winter Games, China's ice and snow industry will usher in historic development opportunities, the new ice and snow economy is quietly rising.
Ski resort in the mountains
As a famous ski resort in North China, the Wanlong Ski Resort completed in 2003 now covers an area of ​​more than 30 square kilometers, with a vertical drop of 550 meters. It has 5 snow courses of different levels and can receive up to 10,000 visitors a day.
The number of people who go skiing here has grown rapidly. It is the last two years. According to Ms. Liang, who is responsible for the snow field, after the opening of the ski resort, the annual growth rate of passenger traffic is about 15%. In the past two years, the passenger flow can be described as being crowded with people, which is an increase of 50% year-on-year. Today’s workday traffic is equivalent to last year’s holiday traffic, and holiday traffic is equivalent to the traffic volume of the Spring Festival last year. It is almost full during the Spring Festival this year.
In fact, through the east wind of Shen Dongao, there are quite a lot of ski resorts similar to the Wanlong ski resort in North China and Northeast China. As IOC President Bach said: Beijing outlines the prospects of promoting ice and snow sports to hundreds of millions of people.
Edge Town Sports Products CEO Huang Hao pointed out at the forum that policy support, bid for the Winter Olympics, and market potential are the three historical opportunities facing the Chinese ice and snow industry. In October last year, the State Council issued the "Several Opinions on Accelerating the Development of the Sports Industry and Promoting the Consumption of Sports", which listed the ice and snow project as one of the breakthroughs. It has a clear plan for the promotion of ice and snow consumption. This is a major positive news for the ice and snow sports. Huang Hao said.
In the Beijing Shendong Olympics plan, 300 million people have been put on ice and snow. This is another huge cake. The popularity of the Olympics and the enthusiasm of the masses to participate in the snow and ice movement are essential. Huang Hao said.
At the sports department level, a blueprint for the development of adolescents and reserve talents for the snow and ice movement is being brewed. It is reported that the new plan has been responsible for the division of labor and time nodes and is expected to be introduced this year.
In the winter holidays just past, some ice rinks and snow fields in the downtown area of ​​Beijing were still in the market. These ice-snow yards also cooperated with surrounding schools and kindergartens to build platforms to allow more children to take the first step in ice and snow. According to incomplete statistics, Beijing’s participation in snow and ice movements has increased by about 30% in the past winter.
Where is the new ice and snow economy?
In addition to new industrial opportunities, where is the new ice and snow economy?
Gao Peng, CEO of Beijing Houjing Investment Co., Ltd. believes that with the economic and social development, the public entertainment is presenting a diversified development trend. Ice and snow sports are more and more popular with their unique charm. In recent years, there has been an explosive growth in mass ice and snow sports. In major cities such as Beijing, Shanghai and Guangzhou, more and more artificial rinks have been opened in large-scale integrated shopping malls, and the number of social investment resorts has continued to climb. The ice and snow industry, driven by popular demand, has a huge scale that can be expected.
Take Beijing-Tianjin-Hebei as an example. If Shen Dongao succeeds, this region will have 17 million ski enthusiasts in the next few years and it is expected to generate 28 billion yuan in operating income for the ski resort. Unlike many sporting events, the industrial chain of the ice and snow industry is longer and more diverse, and there are rich derivatives in equipment, venues, events, training, and related upstream and downstream industries such as tourism, real estate, and entertainment. Gao Peng also believes that the adjustment of the current economic development structure of the ice and snow industry will also play a supporting role. In the United States, the ice and snow industry accounts for 1/3 of the sports industry's market share, which shows how big this cake is. Moreover, the ice and snow industry is green, healthy, and environmentally friendly. It can increase consumption and contains a lot of entrepreneurial and employment opportunities. Therefore, there is a huge space for this.
Venue and talent are in short supply
According to surveys, 80% of China's ski population is primary skiers, compared with 5% in Europe and the United States. Some experts pointed out that this situation means that there is a large gap in China's ice and snow sports professionals. In addition, lack of space is also a constraint factor that cannot be ignored.
The technical requirements of the ice and snow industry are high. For example, a snow driver who is responsible for sorting snow trails needs at least four or five years of training and practice to become skilled. A participant from Heilongjiang revealed that Yabuli has output thousands of professionals in the ski resort and coaches and technicians in Beijing, Hebei and other places. However, the current talent training cannot keep pace with the gap. Therefore, this year, the Heilongjiang Ice and Snow Sports Vocational College will adopt the order-based training mode for different posts in the ice and snow stadiums, hoping to alleviate the demand for talents to some extent.
Just this past winter, the national public ice-snow season was in full swing in many provinces and autonomous regions. Some ice parks and snow worlds built in urban areas have even had to expand or limit passenger flow due to too many visitors. This shows that domestic ice and snow venues are in short supply. How will the problem be solved? Wang Chunlu, director of the Mass Ice and Snow Department of the Winter Sports Management Center of the State Sport General Administration, said that now the winter center encourages all kinds of social forces to participate in the construction of ice and snow fields, and different levels of venues serve different groups of people. The newly-built ice rink of the Capital Stadium is a bid to reward investors with ice rink advertisements. The winter center only provides technical guidance and assumes operating costs such as hydropower. She said that according to Shen Dongao’s plan, the number of ice rinks and snow fields in China will increase significantly in the next few years.
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