â– Viewpoint investigation
How to look at the mutual influence of journals and the Internet. In the opinion survey, 73% of journals believe that "the Internet and traditional media are interdependent and parallel." 54% of the journals believe that "the journal online edition and the paper media edition are two kinds of journal issuance methods, which do not affect each other"; only 3% of journals think that "the journal online version will soon replace the paper media version". Although traditional media are facing the impact of the Internet, the status of traditional media in people's minds cannot be shaken.
Among the options for economic relations between traditional media and the Internet, 40.51% of journals chose “The emergence of the Internet will affect the income of traditional media†and another 34.87% of the journals chose “The emergence of the Internet will make The income-generating ability of traditional media has increased. Only 24.62% of journals believe that the emergence of mutual networks will not affect the income of traditional media.
Regarding the attitude toward the Internet, 48.4% of the magazines chose “publishing their own websites and actively responding to the “selectionâ€. The magazines that still operate in the traditional way†accounted for only 7.98%. The majority of magazines should use the means of mutual recognition.
â– Magazine's computer per capita share
According to the current survey, the average magazine’s 10 people have a computer accounted for 43.02%, which is hard to believe in today’s high computer penetration rate. An average of 5 people have a computer with 30.23% of magazines, 3 have a computer with 15.7%, and 1 has a computer with 9.3%.
â– Internet access fees and Internet access
The number of magazines with stable Internet access accounted for 54.17%, and those with unstable Internet access accounted for 45.83%.
Only those magazines whose members have access to the Internet can account for 1.62% of the total number of journals surveyed. Only the number of journals whose leaders can access the Internet account for 2.7% of the total number of surveyed journals. The proportion of the magazines where the relevant persons can access the Internet accounts for 23.24% of the total number of the surveyed magazines, and the proportion of the total number of journals whose total number of offspring can access the Internet is 72.43%. This shows that the vast majority of journal leaders are more open-minded and, under conditions, will allow all employees to use the Internet.
Conclusion and inspiration
1. According to the results of the survey, it can be seen that the overall level of Internet use in China's periodical industry is not low. About one-third of publications have their own websites or web pages. In magazines that do not own their own websites (pages), 72.57% of the publishers do not intend to build a network within a year, indicating that the integration of journals and the Internet will not be too fast. This may be due to the fact that the current Internet industry is in the doldrums. Caused.
2. In the magazines that already have their own websites (pages), the utilization of the websites (pages) is still low. The magazines whose daily visits are under 1,000 times account for 76.92% of the total. E-commerce exchanges are often conducted among enterprises. The club only accounts for 15.25% of the websites (pages).
3. In magazines that do not own a website (page), 47.9% of the publishers hope to participate in training before setting up the network, 40.34% of the publishers want to consult relevant programs, indicating that many magazines do not want to blindly build networks. First of all, Training their own technical staff, and then understand the actual situation of the network construction, including costs and implementation functions. This is much more sensible than the earlier magazines that built the network.
How to look at the mutual influence of journals and the Internet. In the opinion survey, 73% of journals believe that "the Internet and traditional media are interdependent and parallel." 54% of the journals believe that "the journal online edition and the paper media edition are two kinds of journal issuance methods, which do not affect each other"; only 3% of journals think that "the journal online version will soon replace the paper media version". Although traditional media are facing the impact of the Internet, the status of traditional media in people's minds cannot be shaken.
Among the options for economic relations between traditional media and the Internet, 40.51% of journals chose “The emergence of the Internet will affect the income of traditional media†and another 34.87% of the journals chose “The emergence of the Internet will make The income-generating ability of traditional media has increased. Only 24.62% of journals believe that the emergence of mutual networks will not affect the income of traditional media.
Regarding the attitude toward the Internet, 48.4% of the magazines chose “publishing their own websites and actively responding to the “selectionâ€. The magazines that still operate in the traditional way†accounted for only 7.98%. The majority of magazines should use the means of mutual recognition.
â– Magazine's computer per capita share
According to the current survey, the average magazine’s 10 people have a computer accounted for 43.02%, which is hard to believe in today’s high computer penetration rate. An average of 5 people have a computer with 30.23% of magazines, 3 have a computer with 15.7%, and 1 has a computer with 9.3%.
â– Internet access fees and Internet access
The number of magazines with stable Internet access accounted for 54.17%, and those with unstable Internet access accounted for 45.83%.
Only those magazines whose members have access to the Internet can account for 1.62% of the total number of journals surveyed. Only the number of journals whose leaders can access the Internet account for 2.7% of the total number of surveyed journals. The proportion of the magazines where the relevant persons can access the Internet accounts for 23.24% of the total number of the surveyed magazines, and the proportion of the total number of journals whose total number of offspring can access the Internet is 72.43%. This shows that the vast majority of journal leaders are more open-minded and, under conditions, will allow all employees to use the Internet.
Conclusion and inspiration
1. According to the results of the survey, it can be seen that the overall level of Internet use in China's periodical industry is not low. About one-third of publications have their own websites or web pages. In magazines that do not own their own websites (pages), 72.57% of the publishers do not intend to build a network within a year, indicating that the integration of journals and the Internet will not be too fast. This may be due to the fact that the current Internet industry is in the doldrums. Caused.
2. In the magazines that already have their own websites (pages), the utilization of the websites (pages) is still low. The magazines whose daily visits are under 1,000 times account for 76.92% of the total. E-commerce exchanges are often conducted among enterprises. The club only accounts for 15.25% of the websites (pages).
3. In magazines that do not own a website (page), 47.9% of the publishers hope to participate in training before setting up the network, 40.34% of the publishers want to consult relevant programs, indicating that many magazines do not want to blindly build networks. First of all, Training their own technical staff, and then understand the actual situation of the network construction, including costs and implementation functions. This is much more sensible than the earlier magazines that built the network.
Outdoor Swings for Adults, Folding Director Chair, Captain Chair
Ningbo Yibo Outdoor Products Co.,Ltd , http://www.yibo-outdoor.com