As a means of independent understanding of life, the decorative painting art is widely used in the design of product packaging. The special value of decorative painting depends on its form and not on the subject matter. The formal rules of decorative painting exist in its own form of movement, and the formal rules are the center of aesthetic taste of decorative painting. In the process of continuously exploring forms, we seek “new†observations and “new†expression methods for things to reveal the existence of “new†things.
First, use virtual programs to express life and create special programmatic beauty
Stylization is the most expressive factor in the aesthetic beauty of decorative painting. The program, using the normative approach, sums up the complex and complicated objects and solidifies in a certain space.
The program of decorative painting art originates from life, based on reality, the pursuit of words, the induction of rationality, and the form of beauty, creating a world of artistic truth.
The concept of space-time of decorative painting art is different from ordinary painting features. As a decorative artist's concept of creation, he does not rely on the induction of the real material environment to enter the artistic realm, but instead uses his own special language to create a virtual environment into the art world.
For example, the advertisement of "China Daily" uses a virtual anti-proportional approach: In the picture, a "China Daily" encloses the earth. Although the ratio between the newspaper and the Earth is very far apart, through this virtual exaggeration, the viewers are deeply convinced of the richness and influence of the publication of China Daily. This kind of anti-perception of proportionality The method of anti-perceived experience gives a new impression and leaves a deep impression.
In the decorative painting art, special expression methods are not limited by stage space and time. In order to create artistic scenes, the concept of time and space can be freely changed. Using this imagination to inspire the viewer's image thinking makes virtual reality not only credible but also has an aftertaste. This is the charm of the artistic beauty of decorative painting.
All the images that appear in the decorative painting art have both the authenticity of art and the assumption of life. "True" is the basis of life, and "false" is the illusion of artistic expression. Truth is not the goal of the decorative arts, otherwise it will fall into the pit of naturalism.
The language of decorative painting is not only the style of the times but also the rhythm of beauty. It also has the concept of simplification of styling and fashion. He pursues pure beauty.
For example, the “Peace Goddess†of Picasso, the European master painter, uses extremely simple lines, surprising accuracy, and through rational analysis, the image expressed gives people a strong stimulus and inspires people’s peace by expressing subtle changes in objects. Infinite delusion. Create special program beauty.
If we apply the art of decorative painting correctly to product packaging, it will inevitably increase the value of the product and attract viewers' attention; it will lead viewers’ desires; convey information, strengthen publicity or product competition, and encourage viewers to change their desires into actions. effect.
Second, excellent art of decorative painting will make people feel heterogeneity
"Striking attention" and "make people forget" also strongly stimulate people's perceptive organs and get a deep impression. This phenomenon is known in psychology as a heterogenous psychological phenomenon.
The perception of objects by the normal person is first carried out through the major organs of the eyes and ears. "Observe the shape of the eye and recognize the sound of the ear." The process of human perception involves the process of thinking. In this process, it has the ability to make judgments, reasonings, and memorization. The relative stability of perceptual remembrance and the existence of objects and the regularity of their development and change give human perception organs the ability to perceive the same object multiple times, and at the same time provide a sense of this repetition. Numerous perceptual experiences are possible in the process. Perceived experience is also called past experience. In the new process of perception, new experiences are acquired. These new experiences are always associated with memories that have been formed in the past. This connection is an important factor in maintaining the balance of the sense organs. If there is no such connection, it will cause the sense organs to lose balance and produce a sense of abruptness and strangeness, resulting in heterogeneity. The purpose of our packaging products is to maximize the attraction of the audience to create a heterogeneous psychology and to arouse their interest and desire.
The abrupt application of variation in objects is often referred to as recreating objects in packaging design. For example, anti-perspective techniques, that is, anti-general perspective of the law of the near large and small. A group of product advertisements from Isetan Corporation of Japan is an example. The anti-perspective aspect of the picture is also inversely proportional. The characters in the distance are much larger than the vehicles, ships, airplanes, and houses in the medium and close shots. They produce a strong sense of strangeness, and their design is very impressive.
The self variation of an object is the variation of its shape or form. Objects appear in an unusual shape or form, such as a curved barrel, the mouth of a wine bottle becoming a wind instrument, which makes people feel sudden and amazed at the same time.
A combination of many things into one, combining multiple objects of different textures or shapes and images into a new object will produce even more bizarre sensory stimuli. Each part of such a combination often only has certain ideas among them. contact. For example, the packaging design of Japanese cosmetics belongs to this method. Face masks of the most representative women in Japanese kimonos are cheeks, and kimono's bright color patterns are used as decorative substrates, which extremely reflect the content of information and have a strong effect.
Packaging design is an integrated design, which is often compounded by various means. The ultimate goal of product packaging design is to promote viewers to realize their desire to purchase. To achieve this goal, at the same time attracting attention, it also requires accurate information transmission. The skillfully applied decorative painting art is applied skillfully to the product packaging design, so that the viewer can have an accurate impression of the advertised product. It is the principle of all design methods including the heterogeneity of psychological principles.
The development of science and technology has made people more and more aware of the objective world. At the same time, new technologies have brought many new methods and methods. Because these new things are unknown to most people because of their production process, their appearance can often induce heterogeneous psychological phenomena.
First, use virtual programs to express life and create special programmatic beauty
Stylization is the most expressive factor in the aesthetic beauty of decorative painting. The program, using the normative approach, sums up the complex and complicated objects and solidifies in a certain space.
The program of decorative painting art originates from life, based on reality, the pursuit of words, the induction of rationality, and the form of beauty, creating a world of artistic truth.
The concept of space-time of decorative painting art is different from ordinary painting features. As a decorative artist's concept of creation, he does not rely on the induction of the real material environment to enter the artistic realm, but instead uses his own special language to create a virtual environment into the art world.
For example, the advertisement of "China Daily" uses a virtual anti-proportional approach: In the picture, a "China Daily" encloses the earth. Although the ratio between the newspaper and the Earth is very far apart, through this virtual exaggeration, the viewers are deeply convinced of the richness and influence of the publication of China Daily. This kind of anti-perception of proportionality The method of anti-perceived experience gives a new impression and leaves a deep impression.
In the decorative painting art, special expression methods are not limited by stage space and time. In order to create artistic scenes, the concept of time and space can be freely changed. Using this imagination to inspire the viewer's image thinking makes virtual reality not only credible but also has an aftertaste. This is the charm of the artistic beauty of decorative painting.
All the images that appear in the decorative painting art have both the authenticity of art and the assumption of life. "True" is the basis of life, and "false" is the illusion of artistic expression. Truth is not the goal of the decorative arts, otherwise it will fall into the pit of naturalism.
The language of decorative painting is not only the style of the times but also the rhythm of beauty. It also has the concept of simplification of styling and fashion. He pursues pure beauty.
For example, the “Peace Goddess†of Picasso, the European master painter, uses extremely simple lines, surprising accuracy, and through rational analysis, the image expressed gives people a strong stimulus and inspires people’s peace by expressing subtle changes in objects. Infinite delusion. Create special program beauty.
If we apply the art of decorative painting correctly to product packaging, it will inevitably increase the value of the product and attract viewers' attention; it will lead viewers’ desires; convey information, strengthen publicity or product competition, and encourage viewers to change their desires into actions. effect.
Second, excellent art of decorative painting will make people feel heterogeneity
"Striking attention" and "make people forget" also strongly stimulate people's perceptive organs and get a deep impression. This phenomenon is known in psychology as a heterogenous psychological phenomenon.
The perception of objects by the normal person is first carried out through the major organs of the eyes and ears. "Observe the shape of the eye and recognize the sound of the ear." The process of human perception involves the process of thinking. In this process, it has the ability to make judgments, reasonings, and memorization. The relative stability of perceptual remembrance and the existence of objects and the regularity of their development and change give human perception organs the ability to perceive the same object multiple times, and at the same time provide a sense of this repetition. Numerous perceptual experiences are possible in the process. Perceived experience is also called past experience. In the new process of perception, new experiences are acquired. These new experiences are always associated with memories that have been formed in the past. This connection is an important factor in maintaining the balance of the sense organs. If there is no such connection, it will cause the sense organs to lose balance and produce a sense of abruptness and strangeness, resulting in heterogeneity. The purpose of our packaging products is to maximize the attraction of the audience to create a heterogeneous psychology and to arouse their interest and desire.
The abrupt application of variation in objects is often referred to as recreating objects in packaging design. For example, anti-perspective techniques, that is, anti-general perspective of the law of the near large and small. A group of product advertisements from Isetan Corporation of Japan is an example. The anti-perspective aspect of the picture is also inversely proportional. The characters in the distance are much larger than the vehicles, ships, airplanes, and houses in the medium and close shots. They produce a strong sense of strangeness, and their design is very impressive.
The self variation of an object is the variation of its shape or form. Objects appear in an unusual shape or form, such as a curved barrel, the mouth of a wine bottle becoming a wind instrument, which makes people feel sudden and amazed at the same time.
A combination of many things into one, combining multiple objects of different textures or shapes and images into a new object will produce even more bizarre sensory stimuli. Each part of such a combination often only has certain ideas among them. contact. For example, the packaging design of Japanese cosmetics belongs to this method. Face masks of the most representative women in Japanese kimonos are cheeks, and kimono's bright color patterns are used as decorative substrates, which extremely reflect the content of information and have a strong effect.
Packaging design is an integrated design, which is often compounded by various means. The ultimate goal of product packaging design is to promote viewers to realize their desire to purchase. To achieve this goal, at the same time attracting attention, it also requires accurate information transmission. The skillfully applied decorative painting art is applied skillfully to the product packaging design, so that the viewer can have an accurate impression of the advertised product. It is the principle of all design methods including the heterogeneity of psychological principles.
The development of science and technology has made people more and more aware of the objective world. At the same time, new technologies have brought many new methods and methods. Because these new things are unknown to most people because of their production process, their appearance can often induce heterogeneous psychological phenomena.
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