In the following scenario, I do not know if you have personally experienced: piles of printed material, a stack of overprinted address labels, a bundle of envelopes, and more than a dozen people divide the work into prints, into envelopes, and labels. This is an all-in-person process, and it was certainly impressive when I was in the world. The efficiency of this method is very low, especially when dealing with a large number of e-mails. It is simply a work annoyance. Therefore, someone has invented a special credit system to replace the manpower at a high speed.
However, a purely high-speed credit system has been unable to meet the ever-changing market. In order to gain more market share and use direct mailing methods, the company directly promotes to each customer. Since the letters sent to customers are more personalized, the contents are more and more strange. These companies need a more "smart" system to help sort messages and meet their customers' needs in the most cost-effective way.
Direct Mail Challenge
Today, with the transformation of the economic environment and the shifting of the manpower market to the north, the competition for direct mail is increasing. Mr. You Yongjian, general manager of Global Business Machines Co., Ltd., said that the direct mail market in Hong Kong has great potential for development. This is mainly because more and more companies are realizing that direct mailing is an extremely effective method of publicity. They pick up the types of customers and send out tailor-made promotional materials for customers to enhance publicity.
However, the manpower from the country is credited with the market, but it is very much a prestige to direct mail companies in Hong Kong. Although it is a very inefficient method to use human resources, domestically, the supply of human resources is unusually sufficient, and it is sufficient to use a large number of manpower to compete with high-speed machines. Moreover, because labor is cheap and the relative cost can be low, many people believe that Work, all transferred to the Mainland, Hong Kong's direct mail company's business, it is inevitable to drop. On the other hand, some printing companies have joined the ranks of direct mail. In the past, many companies set up their own departments to handle direct mailings. Now, most of these departments have been cancelled, postal services have been changed to outsourced services, and the company responsible for printing e-mails has also served as postal mail. The direct mail delivery has become even fiercer.
Increase the cost of competition
Mr. You believe that to compete for a seat in the market, we must properly equip ourselves. He said that Hong Kong companies cannot go back and compete in terms of manpower. Only by using a more advanced credit system, they will leave their opponents in terms of flexibility and functionality. He continued to express that the system used by the companies in Hong Kong has always been a simpler model and only has the function of classifying letters.
There are also restrictions on the size and shape of the letters that can be processed. In the face of the now increasingly ridiculous publicity materials, unless a separate credit machine is purchased, it will only allow the business to slip away.
However, it is not always possible to buy a new machine every time. In this way, it seems that having a flexible messaging system with different sizes and allowing companies to freely combine their structures is a long-term solution. The letter machines provided on the market generally have a small range of message sizes. For the time being, only the BB300 credit system produced by Buhrs can process letters of different sizes from B4 to DL to meet a wide range of needs. The speed of credit is as high as 8,000 per hour.
Freedom to improve efficiency
Of course, the function of this system is not limited to this. Its biggest feature is its flexibility. Few mechanical designs can be like it, and each part can be installed independently. The number of objects to be inserted can be increased or decreased at any time by the number of objects to be inserted into the body, and up to 24 can be installed. The Plug and Play method can be used in the installation, and it can be used as soon as it is installed. It can be handled independently and it can be handled independently. When inserting information, it can fit the size, thickness, shape, etc. of the object to fit a suitable paper feeder. Whatever the customer requests is a paper, a disc, a magazine or a pen, Flexibly change the mix to cope with it.
And it can also cooperate with OMR and BCR identification system. Many times, we will find some letters with a monthly statement that are printed on a line that is different from the bar code. Mr. You explained that these are actually the passwords used to identify the recipient's identity. Each bar code represents different meanings. One may represent gender, and one may distinguish age. Through the identification system, barcodes can be scanned on the same production line, and the recipient type of each email can be identified, and the required content can be selectively inserted. However, each company's barcode system is different. How can we ensure that there are no errors when inserted? Mr. You said that there is no need to worry about this as long as customers tell the meaning of the bar code, they can adjust the data on the computer, let the scanner let different processing methods. In addition, BB300 can freely connect different equipment, such as paper cutters and origami machines, to adapt to different companies' needs as much as possible.
Development plan
Global Business Machinery Co., Ltd. is a global printing equipment company, mainly for the office equipment market, acting as a number of equipment such as shredders, inkjet printers and label machines. However, Mr. You said that the BB300 system can be used for a long time and a large number of letter insert operations, both commercial and industrial production purposes, and it can handle the material changes, it is suitable for companies in different areas. Therefore, Mr. You intends to promote the system to government agencies, large-scale information companies, various large organizations and other companies that need to handle a large amount of mail, in addition to promoting direct mail delivery companies. He believes that this credit system can effectively save time and money, and it will have a certain appeal to such institutions. Perhaps, or perhaps, it will expand the market for credit systems.
However, a purely high-speed credit system has been unable to meet the ever-changing market. In order to gain more market share and use direct mailing methods, the company directly promotes to each customer. Since the letters sent to customers are more personalized, the contents are more and more strange. These companies need a more "smart" system to help sort messages and meet their customers' needs in the most cost-effective way.
Direct Mail Challenge
Today, with the transformation of the economic environment and the shifting of the manpower market to the north, the competition for direct mail is increasing. Mr. You Yongjian, general manager of Global Business Machines Co., Ltd., said that the direct mail market in Hong Kong has great potential for development. This is mainly because more and more companies are realizing that direct mailing is an extremely effective method of publicity. They pick up the types of customers and send out tailor-made promotional materials for customers to enhance publicity.
However, the manpower from the country is credited with the market, but it is very much a prestige to direct mail companies in Hong Kong. Although it is a very inefficient method to use human resources, domestically, the supply of human resources is unusually sufficient, and it is sufficient to use a large number of manpower to compete with high-speed machines. Moreover, because labor is cheap and the relative cost can be low, many people believe that Work, all transferred to the Mainland, Hong Kong's direct mail company's business, it is inevitable to drop. On the other hand, some printing companies have joined the ranks of direct mail. In the past, many companies set up their own departments to handle direct mailings. Now, most of these departments have been cancelled, postal services have been changed to outsourced services, and the company responsible for printing e-mails has also served as postal mail. The direct mail delivery has become even fiercer.
Increase the cost of competition
Mr. You believe that to compete for a seat in the market, we must properly equip ourselves. He said that Hong Kong companies cannot go back and compete in terms of manpower. Only by using a more advanced credit system, they will leave their opponents in terms of flexibility and functionality. He continued to express that the system used by the companies in Hong Kong has always been a simpler model and only has the function of classifying letters.
There are also restrictions on the size and shape of the letters that can be processed. In the face of the now increasingly ridiculous publicity materials, unless a separate credit machine is purchased, it will only allow the business to slip away.
However, it is not always possible to buy a new machine every time. In this way, it seems that having a flexible messaging system with different sizes and allowing companies to freely combine their structures is a long-term solution. The letter machines provided on the market generally have a small range of message sizes. For the time being, only the BB300 credit system produced by Buhrs can process letters of different sizes from B4 to DL to meet a wide range of needs. The speed of credit is as high as 8,000 per hour.
Freedom to improve efficiency
Of course, the function of this system is not limited to this. Its biggest feature is its flexibility. Few mechanical designs can be like it, and each part can be installed independently. The number of objects to be inserted can be increased or decreased at any time by the number of objects to be inserted into the body, and up to 24 can be installed. The Plug and Play method can be used in the installation, and it can be used as soon as it is installed. It can be handled independently and it can be handled independently. When inserting information, it can fit the size, thickness, shape, etc. of the object to fit a suitable paper feeder. Whatever the customer requests is a paper, a disc, a magazine or a pen, Flexibly change the mix to cope with it.
And it can also cooperate with OMR and BCR identification system. Many times, we will find some letters with a monthly statement that are printed on a line that is different from the bar code. Mr. You explained that these are actually the passwords used to identify the recipient's identity. Each bar code represents different meanings. One may represent gender, and one may distinguish age. Through the identification system, barcodes can be scanned on the same production line, and the recipient type of each email can be identified, and the required content can be selectively inserted. However, each company's barcode system is different. How can we ensure that there are no errors when inserted? Mr. You said that there is no need to worry about this as long as customers tell the meaning of the bar code, they can adjust the data on the computer, let the scanner let different processing methods. In addition, BB300 can freely connect different equipment, such as paper cutters and origami machines, to adapt to different companies' needs as much as possible.
Development plan
Global Business Machinery Co., Ltd. is a global printing equipment company, mainly for the office equipment market, acting as a number of equipment such as shredders, inkjet printers and label machines. However, Mr. You said that the BB300 system can be used for a long time and a large number of letter insert operations, both commercial and industrial production purposes, and it can handle the material changes, it is suitable for companies in different areas. Therefore, Mr. You intends to promote the system to government agencies, large-scale information companies, various large organizations and other companies that need to handle a large amount of mail, in addition to promoting direct mail delivery companies. He believes that this credit system can effectively save time and money, and it will have a certain appeal to such institutions. Perhaps, or perhaps, it will expand the market for credit systems.
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