In the waves of the book market, publishers and bookstores are bound to sit on the same boat inseparably, and mutual aid is naturally an inevitable choice for shop relations. However, when both sides were severely squeezed by inventory for a period of time, one of the “decompression†measures recently adopted by one party has apparently incurred great dissatisfaction from the other: many book retail stores have imitated each other and competed for each other. The zero inventory of book sales makes the publishing house even worse, and the book inventory is further increased. When an editorial director of the publishing house was interviewed by reporters on this issue, he was angry and somewhat helpless: "(Bookstore) is the happiest place for publishers, and it is also the most unfortunate place."
The reporter learned from the interview that due to the increasingly fierce competition in the book market, the further strengthening of the publisher’s self-issuance and the weakening of the publisher’s reliance on the general “hard†non-upstart middleware, the publisher’s book directly faces the retail store’s Sales has become an important part of the distribution. Many publishing houses have already occupied half of the country’s books and even larger ones. Therefore, the fact that retail stores have zero inventory will inevitably lead to an increase in returns, shifting the inventory that should have been assumed by bookstores to publishing houses. At the head, the publishing unit reflected this strongly. First of all, many publishers believe that at present, with the imminent accession to the WTO, publishing and sales should work more closely together to establish a good and strong relationship between social clubs in order to create market competitiveness and real penalties, while the future development of the public sees bookstores facing The situation is more severe than that of the publishing company. Therefore, at this stage, publishers can only rely on bookstores. Bookstore sales are subject to zero inventory, which is tantamount to a drudgery for publishers who are already troubled by inventory. However, for the bookstore itself, it is also a narrow-minded short-sighted behavior. Second, due to the implementation of zero inventory, some books with market sales prospects are only subject to return. Many publishing units have reported that they actually have such a personal experience. Every time a bookstore carries out an inventory review, the salesperson responsible for ordering in the bookstore must return to the publisher first, in order to achieve a zero inventory requirement, regardless of whether the books are sold well or not. After the end, the books that still have sales value are restocked. This not only causes unnecessary troubles for the publishers, but also affects the sales schedule of some books, which causes the backlog of these books to be returned. In addition, this kind of situation can easily cause three kinds of consequences: First, the uncertainty of the market information it triggers makes it more difficult for publishers to get accurate sales information feedback from retail bookstores; second, the salesperson who orders the bookstores is forced to zero. Stock assessments and the pressures they may cause are too cautious when placing initial orders and sales, and the number of stocks to be added is often conservative, which in turn directly affects the sales of books and stocks of publishing houses; the third is bookstore business personnel. It is easy to grow lazy mentality and lack of sense of responsibility, so that the right to purchase books is completely passed on to the publishers who are responsible for sales in the region. In the long run, the bookstore business personnel will not be able to grasp the actual sales ability of the bookstores, and the overall quality will decline. Market-oriented bookstores and publishers are disadvantaged.
The book market, publishing and sales are all indispensable. Therefore, establishing a good relationship between the social clubs is the basis for the prosperity of the book market. In the face of the new situation facing the book market and the heavy pressure of inventory, the bookstore system is vigorously promoting continuous operation. At the same time, the implementation of zero inventory has its own reasons and plans, but the views of the publishing house are not entirely unreasonable. From this perspective, to digest and reduce inventory, the social shops need to communicate more and work together. Both parties still have much work to do.
The reporter learned from the interview that due to the increasingly fierce competition in the book market, the further strengthening of the publisher’s self-issuance and the weakening of the publisher’s reliance on the general “hard†non-upstart middleware, the publisher’s book directly faces the retail store’s Sales has become an important part of the distribution. Many publishing houses have already occupied half of the country’s books and even larger ones. Therefore, the fact that retail stores have zero inventory will inevitably lead to an increase in returns, shifting the inventory that should have been assumed by bookstores to publishing houses. At the head, the publishing unit reflected this strongly. First of all, many publishers believe that at present, with the imminent accession to the WTO, publishing and sales should work more closely together to establish a good and strong relationship between social clubs in order to create market competitiveness and real penalties, while the future development of the public sees bookstores facing The situation is more severe than that of the publishing company. Therefore, at this stage, publishers can only rely on bookstores. Bookstore sales are subject to zero inventory, which is tantamount to a drudgery for publishers who are already troubled by inventory. However, for the bookstore itself, it is also a narrow-minded short-sighted behavior. Second, due to the implementation of zero inventory, some books with market sales prospects are only subject to return. Many publishing units have reported that they actually have such a personal experience. Every time a bookstore carries out an inventory review, the salesperson responsible for ordering in the bookstore must return to the publisher first, in order to achieve a zero inventory requirement, regardless of whether the books are sold well or not. After the end, the books that still have sales value are restocked. This not only causes unnecessary troubles for the publishers, but also affects the sales schedule of some books, which causes the backlog of these books to be returned. In addition, this kind of situation can easily cause three kinds of consequences: First, the uncertainty of the market information it triggers makes it more difficult for publishers to get accurate sales information feedback from retail bookstores; second, the salesperson who orders the bookstores is forced to zero. Stock assessments and the pressures they may cause are too cautious when placing initial orders and sales, and the number of stocks to be added is often conservative, which in turn directly affects the sales of books and stocks of publishing houses; the third is bookstore business personnel. It is easy to grow lazy mentality and lack of sense of responsibility, so that the right to purchase books is completely passed on to the publishers who are responsible for sales in the region. In the long run, the bookstore business personnel will not be able to grasp the actual sales ability of the bookstores, and the overall quality will decline. Market-oriented bookstores and publishers are disadvantaged.
The book market, publishing and sales are all indispensable. Therefore, establishing a good relationship between the social clubs is the basis for the prosperity of the book market. In the face of the new situation facing the book market and the heavy pressure of inventory, the bookstore system is vigorously promoting continuous operation. At the same time, the implementation of zero inventory has its own reasons and plans, but the views of the publishing house are not entirely unreasonable. From this perspective, to digest and reduce inventory, the social shops need to communicate more and work together. Both parties still have much work to do.
Ningbo Leya Printing Co., Ltd , http://www.leya-thermaltransfer.com