Investment quota: 100,000 yuan
Project advantages: movies, animation, games, magic and other physical toys derived from the role of the role of emotions, attracting the interest of players and enthusiasts.
Suitable for the crowd: suitable for all ages, young people with economic strength is the main consumer
Success Story: The Bear House on Shaanxi Road
market background
No constraints, free to release fan feelings
In the eyes of many people, toys are things that make children happy. Especially in China, adult toys rarely appear in the toy market. With the increasing number of only children in China, coupled with the urgent need for leisure and entertainment, China's adult toy consumer groups have expanded rapidly.
According to a survey conducted by the Chinese Social Investigation Office, 39% of the young people interviewed believe that they need complex intellectual toys and ornamental toys suitable for display; 31% of the middle-aged people who are interviewed prefer the recreational and light sports. Toys, because people of this age have the heaviest burden of life, and most need moderate relaxation and exercise; compared with adult males, 33% of adult women who are interviewed prefer to be able to play in their hands and put them at home. Decorative toys; 16% of the elderly interviewed said they like warm little animal toys and doll toys. These data show that the domestic adult toy market has great potential.
In the past two years, the emergence of the theme toy store has broken the restrictions on the age of toy consumption in China and met the consumption needs of various people. The so-called theme toys mainly refer to some kind of related physical toys, such as movies, animations, games, magics, etc., which have the character's emotions, and the state of a character is reproduced by gestures, facial expressions, and costumes. Each character has a certain background of the story, because the theme of the toy is wonderful, the subject matter is wide, the style is beautiful, and it is closely related to movies, animations and games, so that the virtual world has a realistic version, which will attract the interest of all players and enthusiasts. Become the most fashionable trend nowadays.
It is understood that consumers of themed toys no longer need to be restricted by the age of children's toys , adult toys, etc., and are no longer constrained by the traditional classification of plush toys , plastic toys , wooden toys , etc., when purchasing their favorite toys. , no longer looking for the West. No matter the dolls, equipment, costumes, accessories, no matter what kind of materials or styles, as long as the toys within a certain theme range, you can easily find them all. You can buy them and play them in a whole set to maximize your emotions. Demand, release your fans' feelings. This unconstrained toy purchase behavior has caused many consumers to put down their identity, age and other factors, and young people or children can enjoy the favorite toy products.
According to industry analysts, the theme toy market has unique emotional and cultural factors, which can satisfy the purchasing psychology of many people seeking new and different. As more toy manufacturers actively innovate toy connotation and business model, this market will surely gain Unprecedented success.
Project advantages: movies, animation, games, magic and other physical toys derived from the role of the role of emotions, attracting the interest of players and enthusiasts.
Suitable for the crowd: suitable for all ages, young people with economic strength is the main consumer
Success Story: The Bear House on Shaanxi Road
market background
No constraints, free to release fan feelings
In the eyes of many people, toys are things that make children happy. Especially in China, adult toys rarely appear in the toy market. With the increasing number of only children in China, coupled with the urgent need for leisure and entertainment, China's adult toy consumer groups have expanded rapidly.
According to a survey conducted by the Chinese Social Investigation Office, 39% of the young people interviewed believe that they need complex intellectual toys and ornamental toys suitable for display; 31% of the middle-aged people who are interviewed prefer the recreational and light sports. Toys, because people of this age have the heaviest burden of life, and most need moderate relaxation and exercise; compared with adult males, 33% of adult women who are interviewed prefer to be able to play in their hands and put them at home. Decorative toys; 16% of the elderly interviewed said they like warm little animal toys and doll toys. These data show that the domestic adult toy market has great potential.
In the past two years, the emergence of the theme toy store has broken the restrictions on the age of toy consumption in China and met the consumption needs of various people. The so-called theme toys mainly refer to some kind of related physical toys, such as movies, animations, games, magics, etc., which have the character's emotions, and the state of a character is reproduced by gestures, facial expressions, and costumes. Each character has a certain background of the story, because the theme of the toy is wonderful, the subject matter is wide, the style is beautiful, and it is closely related to movies, animations and games, so that the virtual world has a realistic version, which will attract the interest of all players and enthusiasts. Become the most fashionable trend nowadays.
It is understood that consumers of themed toys no longer need to be restricted by the age of children's toys , adult toys, etc., and are no longer constrained by the traditional classification of plush toys , plastic toys , wooden toys , etc., when purchasing their favorite toys. , no longer looking for the West. No matter the dolls, equipment, costumes, accessories, no matter what kind of materials or styles, as long as the toys within a certain theme range, you can easily find them all. You can buy them and play them in a whole set to maximize your emotions. Demand, release your fans' feelings. This unconstrained toy purchase behavior has caused many consumers to put down their identity, age and other factors, and young people or children can enjoy the favorite toy products.
According to industry analysts, the theme toy market has unique emotional and cultural factors, which can satisfy the purchasing psychology of many people seeking new and different. As more toy manufacturers actively innovate toy connotation and business model, this market will surely gain Unprecedented success.
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