Last year, sales revenue exceeded NT$10 billion Anta’s opportunity to enter the outdoor high-end market Date:2016-02-26 12:31
-------------------------------------------------- ------------------------------
On the 23rd, Anta Sports (02020, HK) issued a performance announcement. The company's 2015 sales revenue exceeded 10 billion yuan for the first time. At the same time, Anta released a voluntary announcement. Its wholly-owned subsidiary and a number of Japanese companies signed a letter of intent for the establishment of a joint venture company. At the beginning, Fang suggested a capital injection of RMB 250 million, and the new joint venture company's retail business will be targeted at the high-end outdoor market in Mainland China.
Ma Gang, an independent commentator in the footwear and apparel industry, believes that Anta's establishment of a joint venture company as an outdoor brand is an extension of its product line. It extends to the high-end market in the highly competitive mid-to-high end product line market, and mainland enterprises are also expected to be specialized in outdoor sports equipment. There is a place in it.
Last year's profit growth of 20%
According to the announcement, Anta’s 2015 sales revenue exceeded RMB 10 billion for the first time, becoming the first sports distributor to exceed the threshold of RMB 10 billion in sales in the mainland, achieving a 24.7% year-on-year increase in revenue to 11.13 billion yuan, and a gross margin increase of 1.5. The percentage points reach 46.6% and the total number of stores is 7031.
According to reports from Caihua News Agency, Anta chairman and CEO Ding Shizhong stated at a news conference yesterday that Anta sold 40 million pairs of sports shoes in 2015, and its global market share was about 13%.
Anta's earnings increased by 20% to RMB 2.04 billion last year. According to Lai Shixian, an executive director of the Group, the growth rate from FILA and e-commerce business is the fastest, and the Group hopes that e-commerce business revenue will eventually account for 20% of total revenue. In 2016, the Group’s capital expenditure maintained at around RMB 230 million.
Ma Gang believes that in 2015, smart hardware and Internet + have flourished, and many friendly companies took the lead in layout. Many analysts are watching the timing of Anta. In 2016, Anta will build intelligent hardware for sports and layout the Internet sports industry. Start
It is worth mentioning that Anta has reached 591 FILA stores in the Mainland, Hong Kong and Macau, and it is expected to reach 650 to 700 by the end of 2016.
The rapid growth of FILA has also deepened the industry's expectation of ANTA's acquisition of FILA overseas business news.
At the end of 2015, the outside world successively reported that Anta had initiated three acquisitions. One was to acquire the rights to operate FILA Korea, Thailand, and Taiwan, and to deploy overseas; the second was to acquire Splander, and to lay out the entry-level outdoor user market; and the third was to acquire Di Sant, layout of high-end outdoor user market.
Although the above news has not been responded to by Anta, it has caused widespread concern at the market level. At the same time as the 23rd results announcement, ANTA issued another voluntary announcement that it will establish a joint venture company to exclusively operate and engage in the Descente trademark in the Mainland. The design, sales and distribution of all categories of products partially confirms that previous rumors are not groundless.
Layout of high-end outdoor sports brand
Anta announced on the same day that its wholly-owned subsidiaries ANDES Sports Products Limited and Descente Ltd (DiSente Japan)'s subsidiary Descente Global Retail Limited (DGR), ITOCHU's subsidiary ITOCHU Textile (China) Co. , Ltd. And Discent Japan made a letter of intent regarding the proposed formation of a joint venture group to exclusively operate and engage in the design, sales and distribution of all categories of products with the Descente trademark.
Anta, DGR and ITOCHU intend to hold 60%, 30% and 10% of the equity interest in the joint venture group. The parties to the joint venture proposed to inject RMB 250 million into the joint venture group at the initial stage, and the parties to the latter joint venture will inject capital into the joint venture group in proportion to their respective interests in the joint venture group.
The parties to the joint venture are currently planning to allow the joint venture group to launch the operation of its retail business in the first half of 2017, mainly targeting high-end markets in the region, which will cover a wide range of products, including skiing, training, running and other categories.
According to reports, currently there are two schools of outdoor sports brands, namely professional outdoor schools and leisure outdoor streams. The outdoor professionally focuses on outdoor equipment with high technological content and professionalism. Consumers mainly use outdoor enthusiasts, and their product prices are high. The professional outdoor equipment with high domestic market share is mainly based on international brands. Outdoor leisure is mainly targeted at entry-level products, consumers occasionally outdoor travel once, the equipment requirements are not high, but more emphasis on the product's fashion and trend, product pricing is low, domestic outdoor brands are basically concentrated in this area.
It is reported that Descente is a professional functional sportswear brand in Japan, and is known worldwide in the fields of skiing and skating. Descente has a wealth of technical expertise in functional fabrics, waterproofing, and warmth keeping technology. It also emphasizes sports comfort and excellent sports protection.
It is reported that after Anta acquired Descente, the right to operate the Descente brand will be allocated to the FILA brand operating team with rich experience in operating high-end products.
In an interview with a reporter from the "Daily Economic News", Ma Gang said that Descente has a high reputation in the field of professional outdoor sports products, ranking in the forefront.
However, there are also views that domestic high-end outdoor brands are basically monopolized by European and American brands. Compared with European and American brands that have already occupied the market first, it is still to be seen whether Descente can become an afterthought.
-------------------------------------------------- ------------------------------
On the 23rd, Anta Sports (02020, HK) issued a performance announcement. The company's 2015 sales revenue exceeded 10 billion yuan for the first time. At the same time, Anta released a voluntary announcement. Its wholly-owned subsidiary and a number of Japanese companies signed a letter of intent for the establishment of a joint venture company. At the beginning, Fang suggested a capital injection of RMB 250 million, and the new joint venture company's retail business will be targeted at the high-end outdoor market in Mainland China.
Ma Gang, an independent commentator in the footwear and apparel industry, believes that Anta's establishment of a joint venture company as an outdoor brand is an extension of its product line. It extends to the high-end market in the highly competitive mid-to-high end product line market, and mainland enterprises are also expected to be specialized in outdoor sports equipment. There is a place in it.
Last year's profit growth of 20%
According to the announcement, Anta’s 2015 sales revenue exceeded RMB 10 billion for the first time, becoming the first sports distributor to exceed the threshold of RMB 10 billion in sales in the mainland, achieving a 24.7% year-on-year increase in revenue to 11.13 billion yuan, and a gross margin increase of 1.5. The percentage points reach 46.6% and the total number of stores is 7031.
According to reports from Caihua News Agency, Anta chairman and CEO Ding Shizhong stated at a news conference yesterday that Anta sold 40 million pairs of sports shoes in 2015, and its global market share was about 13%.
Anta's earnings increased by 20% to RMB 2.04 billion last year. According to Lai Shixian, an executive director of the Group, the growth rate from FILA and e-commerce business is the fastest, and the Group hopes that e-commerce business revenue will eventually account for 20% of total revenue. In 2016, the Group’s capital expenditure maintained at around RMB 230 million.
Ma Gang believes that in 2015, smart hardware and Internet + have flourished, and many friendly companies took the lead in layout. Many analysts are watching the timing of Anta. In 2016, Anta will build intelligent hardware for sports and layout the Internet sports industry. Start
It is worth mentioning that Anta has reached 591 FILA stores in the Mainland, Hong Kong and Macau, and it is expected to reach 650 to 700 by the end of 2016.
The rapid growth of FILA has also deepened the industry's expectation of ANTA's acquisition of FILA overseas business news.
At the end of 2015, the outside world successively reported that Anta had initiated three acquisitions. One was to acquire the rights to operate FILA Korea, Thailand, and Taiwan, and to deploy overseas; the second was to acquire Splander, and to lay out the entry-level outdoor user market; and the third was to acquire Di Sant, layout of high-end outdoor user market.
Although the above news has not been responded to by Anta, it has caused widespread concern at the market level. At the same time as the 23rd results announcement, ANTA issued another voluntary announcement that it will establish a joint venture company to exclusively operate and engage in the Descente trademark in the Mainland. The design, sales and distribution of all categories of products partially confirms that previous rumors are not groundless.
Layout of high-end outdoor sports brand
Anta announced on the same day that its wholly-owned subsidiaries ANDES Sports Products Limited and Descente Ltd (DiSente Japan)'s subsidiary Descente Global Retail Limited (DGR), ITOCHU's subsidiary ITOCHU Textile (China) Co. , Ltd. And Discent Japan made a letter of intent regarding the proposed formation of a joint venture group to exclusively operate and engage in the design, sales and distribution of all categories of products with the Descente trademark.
Anta, DGR and ITOCHU intend to hold 60%, 30% and 10% of the equity interest in the joint venture group. The parties to the joint venture proposed to inject RMB 250 million into the joint venture group at the initial stage, and the parties to the latter joint venture will inject capital into the joint venture group in proportion to their respective interests in the joint venture group.
The parties to the joint venture are currently planning to allow the joint venture group to launch the operation of its retail business in the first half of 2017, mainly targeting high-end markets in the region, which will cover a wide range of products, including skiing, training, running and other categories.
According to reports, currently there are two schools of outdoor sports brands, namely professional outdoor schools and leisure outdoor streams. The outdoor professionally focuses on outdoor equipment with high technological content and professionalism. Consumers mainly use outdoor enthusiasts, and their product prices are high. The professional outdoor equipment with high domestic market share is mainly based on international brands. Outdoor leisure is mainly targeted at entry-level products, consumers occasionally outdoor travel once, the equipment requirements are not high, but more emphasis on the product's fashion and trend, product pricing is low, domestic outdoor brands are basically concentrated in this area.
It is reported that Descente is a professional functional sportswear brand in Japan, and is known worldwide in the fields of skiing and skating. Descente has a wealth of technical expertise in functional fabrics, waterproofing, and warmth keeping technology. It also emphasizes sports comfort and excellent sports protection.
It is reported that after Anta acquired Descente, the right to operate the Descente brand will be allocated to the FILA brand operating team with rich experience in operating high-end products.
In an interview with a reporter from the "Daily Economic News", Ma Gang said that Descente has a high reputation in the field of professional outdoor sports products, ranking in the forefront.
However, there are also views that domestic high-end outdoor brands are basically monopolized by European and American brands. Compared with European and American brands that have already occupied the market first, it is still to be seen whether Descente can become an afterthought.
office chair is a hotsale design from our company,we have our own mold of whole chair,base on this advantage.we developped the chair configuration,as we know, NYLON frame will more durable than PPthe chair whole frame is made with Nylon,also,we made more wide seat cushions size than market to suitbale for more people.all the components are passed SGS test.
Office Furniture Luxury Manager Staff High Back Executive Ergonomic Office Chair
Our Gaming Chair will give you a comfortable experience after a long working or playing games. It makes you feel relaxation at working period and exciting gaming sessions.The chair can be adjusted to a lowered angled position for taking a quick nap. It is easy to move with 360 degree swivel wheels and has a retractible footrest for you to tabe a rest.
Independent development race chair's angle regulator adjust very suitable at mechanical structure, gear ratio and deboost of spring,the mian connector thickness reach to 5.0mm
Normal angel regulator aim at profit-push only/ so that the key position quality is ignored ,machinery rotate part too easy clamp user's hand due to little large gap . Main connection strap thickness only has 2.0mm
Office Chair,Desk Chair,Computer Chair,Home Office Chair
Anji Judor Furniture Co., Ltd. , https://www.cnjudor.com