.. Can a one-stop home store crack the industry's dilemma?

Recently, a home MALL located in Hejiatu is attracting investment. The store combines home improvement consulting, design, construction, building materials, soft furnishings, experience, services, and fashion home guidance, together with a series of home-related packages to form a large one-stop home store.

This store is a new model derived from the home improvement company in the context of rising raw material prices and the general downturn in the industry. Is this "one-stop home store" more innovative and qualitative than the previous stores? Can it solve the industry's dilemma?

In fact, the business model has no essential innovation.

Building materials, paints, flooring, pipes, wallpapers... In the publicity of the store, you can see that many types of homes have settled in.

Some industry insiders believe that "these brand consumers have seen many home building materials markets in Zhuzhou, and the products overlap, and there is no innovation." An industry veteran who did not want to be named even thought that it could not It is called a “store”. It is just a “showroom”. It is operated by a decoration company. It has its own limitations from the scope of management to management, but it is undeniable that this is a new model.

Ms. Tan’s new home in the World Trade Center has just started. “Before the renovation, I ran a dozen branded home improvement companies. After repeated comparisons, I finally selected one of them.” “If there are only 2 or 3 home improvement companies to choose from, That attraction to me is limited."

Status: only the low-end route

One-stop home stores offer consumers a convenient consumption model with their own potential customer base. So, is this part of the potential customer group attractive to Zhuzhou home building materials dealers?

"This model has certain benefits for consumers. But we are not interested." A lighting (lighting decoration renderings) Zhuzhou agent said that mainly because of the large investment, entrance fees, renovation costs and the cost of sending sales staff It’s all a small expense.

"This model can only be a kind of low-end consumption." The lighting Zhuzhou agent analysis, limited space, limited customer resources, resulting in the limited number of home brands in the store, styles, patterns, will evolve into a Low-end consumption.

He also used the reed market to make an analogy. Many branded apparels will open or buy a new facade in the new market. The price is high, and each facade needs at least two salespersons. "This invisibly increases the dealer's Pressure. The wool is on the sheep and will eventually be paid for by the consumer."

The person in charge of a well-known tile store in the Shifeng building materials market also believes that this model will not have much impact on sales, but it has certain benefits for improving brand awareness.

Only products and services that truly meet the needs of consumers and high quality can survive in the market. Whether the "one-stop home store" can crack the industry's dilemma, it still takes time to test.

(Article source: Zhuzhou Daily)