Recently, a new round of Beijing furniture ended with a new tender. Although the specific rules have not yet been announced, it is known from the tender that compared with last year's policy, the scope of subsidies for subsidies for furniture and subsidies will remain unchanged, but the number of furniture sales enterprises will increase to 12, and the activity time will be extended to six months. The rules are also fine-tuned. According to industry insiders, the event was long and there were many participating companies, and the strength of Huimin was greatly increased.
â–¡ Consumer articles
Variety
Off-site delivery will have a guide price
According to the information currently available to reporters from the association and the major bid-winning enterprises, the subsidy for the replacement of furniture is still cabinets, sofas, beds, tables and chairs, four types of furniture (mobile furniture only), subsidies and objects. The requirements are the same as last year. The subsidy standard is still subsidized for 10% of the actual sales price of new furniture. The government and the furniture sales enterprises jointly bear the burden of 5% each, and the maximum amount of single-piece furniture subsidies does not exceed 1,000 yuan. In addition, the process of purchasing furniture, applying for subsidies, collecting old companies, and receiving subsidies from buyers is generally equivalent to last year. The specific rules will also be subject to the final published rules of activity.
For consumers, the process of participating in the trade-in is basically the same, but some processes have been improved. Last year, due to the inconsistency between the location of the new furniture and the location of the old furniture in the event rules, only the furniture sales company was provided with a paid recycling service. However, there is no clear definition of the price of paid recycling. In the end, the five participating stores were organized under the Beijing Branch of the Beijing Market Association to negotiate a paid recycling price.
This year, from the bids received by reporters, this situation clearly stipulates in the operation process that “furniture sales companies can provide paid old furniture recycling services, consumers should pay for the recycling of used furniture. Furniture industry associations issue and release old furniture recycling. The cost guides the price." But the specific guidance price, the industry said, the relevant parties have not yet explained.
â–¡Enterprise articles
The biggest change in the trade-in activity is to participate in the company. According to industry insiders, these changes will help expand the scope of Huimin and realize the significance of using old-for-news to stimulate consumption and save energy and protect the environment.
Variety
The time has been extended to 12 companies in the first half of the year.
The Jinghua Times reporter saw from the bidding document that "the furniture replacement period is tentatively scheduled for the second half of 2013 (about 6 months)." According to industry insiders, this trade-in is actually the last extended version, which is expected to be 7 The month is officially implemented, but it is also necessary to look at the brewing time of the specific rules.
The number of successful bidders has increased significantly. In 2012, the actual sales of furniture sales companies were only home, Red Star Macalline, Jimei Home, Chengwaicheng, Lanjingli, and two recycling companies. However, the number of sales companies that were finally announced this year was 12, followed by 7 recycling and processing companies.
Compared with the two-year tender, the reporter found that there is a significant change in the requirements for furniture sales enterprises: In 2012, the company’s business area in Beijing was required to reach 100,000 square meters. In 2013, there was at least one sales outlet in Beijing with a business area of ​​over 10,000 square meters. Some insiders believe that the reduction of this condition provides opportunities for many small-scale stores to enter the team.
>>Industry sound
Expanding Huimin is not afraid of the new army to grab share
Last year, five stores digested nearly 150 million in sales. This time, the number has increased to 12, and the new army is divided. Will it cause the loss of the advantage of the veteran store?
Liu Yang, deputy general manager of Chengwai Cheng, said that she is not worried about this. She believes that furniture trade-in should allow more consumers to enjoy the benefits, and the addition of new stores can expand the scope of Huimin. The addition of multi-level stores offers more options. “Although the old-for-new offers are not small, many consumers still cannot accept the price of large-scale stores. With the addition of small and medium-sized stores, many consumers can find a place suitable for their own spending power, which further stimulates consumption.†And “every store Have their own corresponding customer base." Liu Yang also said that the participation of the store in the trade-in is just a point of stimulating consumption. The main fight should be the upgrade of the service.
Mei Xuhang, the director of the operation of the Real Estate Group, said that the replacement of furniture has two meanings: one is to promote energy conservation and environmental protection, to solve the embarrassment of consumers' old furniture, and to have a great public welfare nature; the second is to stimulate consumption. The addition of more stores is conducive to the expression of these two meanings and will not bring other influences to the sales market.
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